Reviews

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Represents almost a decade of extensive inquiry into the Anglo-dominated promotional machine that reimagined California from a desert wasteland to a costal paradise, and Florida from a backwater swamp to a lush homeland. . . . An eye-opening appraisal. . . . Highly recommended.
--Choice

Deserves the attention of scholars interested in how climate is socially constructed and how places are strategically promoted.
--Journal of American History

An engaging, insightful book that offers us a cultural history of economic development in an era when health, independence, and the good life itself were being redefined.
--Business History Review

A rare comparative history of tourism development, one that makes a variety of connections: between peninsular Florida and southern California, between tourist and agricultural promotion of each, and between each of these areas and the rest of their respective states.
--Reviews in American History

A valuable addition to current environmental and urban histories dealing with the significance, malleability, and sale of climate, and contributes to a broader political project that links the American West and South.
--Southern Historian

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