Reviews
"Tom Hollis' personal collection of pop and cereal memorabilia lend to a fine survey which includest broadcast TV transitions as well.
--Midwest Book Review
"As inviting and kitschy as the advertising characters that are the subject of this well-researched and organized book."
--Florida Times-Union
“There are lots of photos, lots of marketing history nuggets, and a gorgeous bibliography for serious cereal studiers.”
--Ink 19