This welcome contribution to the history of the civil rights movement, Southern race-based politics of the 1950s and 1960s, and the public career of North Carolina’s Jesse Helms is well researched, extensively footnoted, intelligently written, and interesting to read… an engrossing book.-- CHOICE: Current Reviews for Academic Libraries

 Thrift also goes beyond the typical stereotypes of southern bigots to make Helms’s footprint on the conservative movement large. -- The Journal of American History

 Thrift’s volume is a vital addition to the literature on mid-twentieth-century conservatism, southern political change, and the growth of conservative media.-- Journal of Southern History

 An important book that provides historians with another lens to evaluate the conservative movement. . . .May hold the key to understanding why southerners came to reject the New Deal and embrace the rhetoric of free enterprise.-- Southern Historian

 Offers an important reminder whatever consensus existed in the 1950s and early 1960s existed largely among elites. Grass-roots politics was far more contentious.-- North Carolina Historical Review

 Thrift’s work tells a significant story, and he deftly shows the reader the connection between Helms’s pious incitement and the contemporary conservative message. . . . His book is grounded in history but with a clear eye to the present. Journal of American Culture