This textbook provides a strategic marketing and managerial perspective of electronic commerce. The research of the four authors provides the basis for the book, allowing for first-hand experience, varied viewpoints, and relevance. Contents: 1) Electronic commerce: An introduction. 2) Electronic commerce technology. 3) Web strategy: Attracting and retaining visitors. 4) Promotion: Integrated Web communications. 5) Promotion & purchase: Measuring effectiveness. 6) Distribution. 7) Service. 8) Pricing. 9) Post-Modernism and the Web: Societal effects.
Search Results for 'Barbara A. Purdy'
1183 results for 'Barbara A. Purdy'
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<p><em>Florida's Lost Galleon</em> documents this groundbreaking discovery, the earliest shipwreck found in Florida. Underwater archaeologists describe how they explored the ship’s hull and recorded it carefully in order to reconstruct the original vessel and its last mission. They take readers into the laboratory to explain how the waterlogged objects they uncovered were analyzed and prepared for public display. The story of the ill-fated colony unfolds as they discuss the surprisingly well-preserved Spanish colonial artifacts, including armor, ammunition, plant and animal remains, and wooden and metal tools.</p><em></em>
Illustrated with hundreds of photographs and drawings, this authoritative yet readable book describes the fossil vertebrates found in Florida--many unique to the state--and summarizes more than 100 years of paleontological discoveries and research.
This book recreates the eighteenth-century Florida exploration of botanist André Michaux, retracing his routes and including in full documentary form all the plants he collected and observed.
This volume argues that recent technological developments are reconfiguring the cultural, economic, social, and political spheres of Cuba’s Revolutionary project in unprecedented ways.
By presenting a coherent interdisciplinary body of archaeological and environmental data, this volume offers an intensely deep, focused investigation of the various models of the ancient Maya political and economic systems.
This free PDF textbook presents Jack E. Maxfield's "A Comprehensive Outline of World History" as originally organized, chronologically by era and across regions within an era. Each chapter covers a period of historical time (e.g. a century). Sections